Casual GamesA step up from mini games, casual games offer a jump in and play approach to gaming - making them ideal for short term gameplay. They can cover any genre and be played either online via a browser or require the game to be downloaded first. These games are distinguished from traditional commercial titles by their relative simplicity which means players can play as and when they wish without needing to immerse themselves in back story and the like. Puzzle type games are very popular in this category for that reason. The file size of casual games is also relatively small compared to traditional commercial titles as is the cost to produce and distribute with them generally being made available online. This type of game often appeals to those who may not be as drawn to traditional more involved games, helping to explain why casual games enjoy an above average proportion of female gamers. It is common for this type of game to use a try before you buy approach to sales - with a trial period where the game can be played and a relatively small purchase price to buy and unlock the game beyond this. As with mini games, the key goal with this type of game is addictive gameplay. |